A B O U T T H E B O O K
The New Southern is a movement where celebrated photographer and author, Alyssa Rosenheck is humanizing our differences through the lens of creativity. The American South is a place steeped in conviction and tradition. We think of sweet tea, thick drawls, and even thicker summer air. It is also a place with a fraught history, complicated social norms, and dated perspectives. Yet among the makers and artists of the South, there is a powerful movement afoot shaping a new future. Alyssa shines a much-needed spotlight on a burgeoning community of people, who have both old and new ties to the South, and who are taking what’s beloved, inherent, and honored in the culture and creating a fresh new impact.

Touring more than thirty interiors, the book includes striking photography and interviews with the designers, artists, celebrity chefs, authors, and creative entrepreneurs who are reinventing Southern culture, including Shea McGee, Alex Elle, Bobby Berk, Erin Napier, Kimberly Lewis, Leanne Ford, Holly Williams, Maneet Chauhan, Gray Malin, Clea Shearer, Joy Wilson, Elsie Larson, Ruthie Lindsey and many more.

Rosenheck also shares her accessible tips for styling and soulful thoughts for living a creative life, so that you can create your own New Southern home and lifestyle. A celebration of creativity and community. The New Southern Style is sure to inspire the home and soul, no matter where you live.

The New Southern StYLe Praise

“Alyssa Rosenheck’s commitment to the strong creatives shaping today’s South is as beautiful and inspiring as her photography.”

— Lauren Liess, HGTV host of Best House on the Block and author of Down to Earth

“The New Southern Style urges us beyond aesthetics to see a home for its depth of character and the heart that so vividly beats at its center.”

— Sacha Strebe, editorial director of Create & Cultivate

“Alyssa Rosenheck and the Southern women in this book live to a rhythm that will warm your heart and then melt it.”

— Lalah Delia, author of Vibrate Higher Daily

“Alyssa Rosenheck is a shining voice for the next generation of progressive creativity and diverse, female empowerment billowing in the South. She has taken on the steadfast responsibility of bringing a voice to the voiceless and turning messages into movements through her vision and lens."

— Julie Solomon, founder of The Influencer Podcast