What happens when intention, inspiration, and a leap of faith all come together…. This brings you to a field in Round Top, Texas where Paige Hull once stood when she had a realization taking her from an extensive corporate background to pursue her creative compulsion towards design. This realization led her to create and design a home, now one of the most coveted spots in Round Top, where style names like Emily Henderson, Emily + Meritt, and Sea of Shoes have visited and applauded. Alongside her husband Smoot, Paige’s road took a strong pivot, and a return to the basics and simplicity, married with her passion for finding antique pieces that can tell a story and evoke an emotional response, attracted her to this Texas town famously known for vintage treasures.
Paige’s style is exquisitely laid-back—unfussy, relaxed, raw. A simplistic canvas sets the backdrop for her antique pieces, repurposed in a setting to give them a second or even third life. Her own jewel is The Vintage Round Top, a reno-farmhouse-venture-turned-modern-rental that beautifully fuses reclaimed building materials and found objects with modern, clean lines and an abundance of natural light. Beautifully white walls, restored wood beams, galvanized metal art, upcycled lighting, and vintage textiles intermix, as Paige weaves unfinished materials and one of a kind pieces throughout her design. This accompaniment catches our eye, as each vintage piece in the space seems to shine brighter placed among more modern pairings. A pioneer and strong female voice, Paige built The Vintage Round Top from the ground up, pursuing her mantra “live with intention” with grace and passion. Inspiring those both locally and nationally along her journey, she embodies the core of The New Southern, speaking on a platform that first started as a dream in a field.
We sat down with Paige to hear her thoughts on southern design, how she created her lifestyle brand, and her go-to places that spark inspiration.
Alyssa Rosenheck: Tell me about yourself.
Paige Hull: My husband, Smoot, and I thrive on creativity, hospitality, and design. We’ve been business partners since we married almost twenty years ago, and we’re parents to three wonderful children. Our previous careers as a model/talent agent and a night club/restaurant owner helped shape the “Modern Vintage” style we created in 2011 with our vacation home rental, located in Round Top, Texas. The home we call The Vintage Round Top, quickly grew into a lifestyle brand and has expanded with a second attached home and event space. Our antiques business, home goods collection, and hotel amenity line allow us to express our individuality, as well as collaborate with artisans and other imaginative people we admire. It’s the embodiment of our desire to live creatively, sustainably, and charitably.
AR: How are you modernizing / updating southern style when you design?
PH: Our style is Southern at its core with a modern spirit. We take pieces we find locally and abroad, allowing them to shine against a backdrop of white walls to cultivate a feeling of airiness and light. It yields a warmth, balanced with an overall clean sensibility. The vintage pieces we use all have character and patina, each with a story to tell.
AR: What innovative trends are you seeing with southern design across the country?
PH: Southern design is being embraced with open arms. It has evolved into an uncluttered aesthetic that has room for personal interpretation. In our case, it’s grounded in a clean color palette that appeals to both men and women, representing a compromise between masculine lines and softer accessories with natural elements. People are allowing themselves to design for the life they live and to be comfortable in their own homes, while at the same time loving the look and vibe of their space.
AR: What are your favorite hometown design boutiques?
AR: Favorite shade of white and black paint color?
PH: “Pip” by Martha Stewart is my favorite shade of white, but you’ll have to color match since it’s discontinued. “Lincoln Cottage” by Valspar is my black shade of choice.
AR: What’s your life motto?
PH: “Live With Intention.” When we began our Modern Vintage journey we were having lunch in Round Top at Royer’s, and the owner, Bud, said the difference between the people that just talk about what they want to do and the people that act on it are people that “live with intention.” We took that advice to heart and have never looked back.
AR: The place you go to get inspired?
PH: France has our heart and Round Top has our soul. We go to France to wander the flea markets and find treasures to renew our vision. We go to Round Top to put it all together, to give it purpose, and to execute the ideas we dreamt up over croissants and coffee.
AR: What’s the best piece of business advice you could provide for creative entrepreneurs starting out?
PH: Trial and error. Don’t be afraid of mistakes. We love finding funky old pieces and turning them into something new, while mixing them with modern finishes. Turning cow feed sifters into sconces and putting brass counters in the boho kitchen embodies our Modern Vintage style. It’s old, it’s new, it’s unexpected.
AR: Tell us something we probably don’t know.
PH: Smoot used to be a restaurant owner/nightclub promoter and I was the vice president of a modeling agency. We met working on a fashion show together and became friends. Fifteen years later, sparks flew when we ran into one another at an event. Since then (almost twenty years later), we have three children, two thriving businesses, and an appreciation that we get to do what we love together.
AR: What’s your dream project/client?
PH: Our dream project would be to design a boutique hotel. We love to travel and could not think of a more exciting and amazing project than designing the lobby, guest rooms, bathrooms and outdoor spaces for a hotel. We love focusing on the details, the often-overlooked elements that complete a room and putting our spin on it.
AR: The greatest color combination that ever existed?
PH: Black, brown, and white.