It’s her crisp, artfully composed images that have garnered Alyssa Rosenheck praise on the pages and sites of the world’s leading shelter publications, like Architectural Digest, Elle Décor, Domino, Country Living, Traditional Home, HGTV Magazine, and Luxe Interiors + Design. But it’s Alyssa’s unique business approach that is truly unparalleled in the world of interiors photography. On set, Alyssa works with the design industry’s rising stars, acting as both the photographer and the stylist. After the final frame, she becomes an advocate for her clients, bridging the gap between marketing and editorial which has pioneered a new way of doing business in her industry. It’s this commitment to carrying her projects and clients through every stage of production that is setting a new status quo in the industry, making names for her clients as well as herself.
Boasting a strong social media presences with over 300,000 weekly impressions, Alyssa Rosenheck is the founder of "The New Southern,” a digital movement highlighting a visual trend she’s witnessed during her travels around the U.S. From coast-to-coast, there’s a fresh new aesthetic taking hold that’s rooted in traditional Southern design and there’s a wave of inspiring female pioneers and creatives defining the shifting landscape in the creative economy. Alyssa’s work with The New Southern aims to spotlight this progressive flux and those that are behind the movement, using her wide social reach, robust website content, and personal connection to her followers to share the movement’s ethos. Additionally, Alyssa has been honored as Southern Living Magazine's 2018 Best New Tastemaker, The interiors and home influencer of PureWow’s Coterie, and a panelist speaker at Las Vegas Market’s “Best of the West” Panel in 2017.