What is The New Southern?

The New Southern is a progressive lifestyle and design movement focused on courage, creative prosperity, unity, soulful life pivots and living your best life right now. I am highlighting creative entrepreneurs with old and new ties to the South spanning from the West to East Coast Nationally.

Here, I’ll be highlighting creatives and makers, one a week, each a rising star in their field and an advocate of the New Southern lifestyle and design. You’ll get to know each, take a peek into their studios, hear the stories of how they took an idea and turned it into a business, and what it means to them to be affiliated with the South while sprinkling a little southern comfort and KINDNESS all over the country with their creativity. This is a movement promoting living your best life every day while promoting unity and creative prosperity.

I firmly believe when we are living the most authentic and fullest version of ourselves, it creates a ripple effect and inspires others to do the same resulting in a kinder and much more loving world. My goal is to spread light beyond my lens and along with soulful life pivots, inspire a younger generation to pursue their lives out of deep love, courage and community.

Much love to you all - AR

Alyssa Rosenheck The New Southern