©Alyssa Rosenheck 2020. The New Southern, Photographer, Stylist, Speaker, Author, Founder of The New Southern. Nashville, TN.
©Alyssa Rosenheck 2020. The New Southern, Photographer, Stylist, Speaker, Author, Founder of The New Southern. Nashville, TN.
 

Alyssa Rosenheck is a celebrated architectural and interiors photographer and the best-selling author of The New Southern Style. She is also a stylist, speaker, and cancer survivor, who, following diagnosis, pivoted from a consuming corporate career into creative entrepreneurship and pioneered a new business model in the field of photography. 

Through her book and platform, #TheNewSouthern, Alyssa is turning messages into movements and providing a blueprint for others to tap into their creative power and community. By using her voice to empower and amplify the next generation of creatives, she is an agent of change in the South and beyond. 

On a national level, Alyssa has been recognized as a business leader, advocate and the voice of the new South in outlets like Forbes, The Washington Post, InStyle magazine, and PEOPLE. She was honored as one of Southern Living Magazine's Best New Tastemakers and selected by Naturalizer as a “pioneering voice” and “successful disruptor” in their "Today We Will" Campaign. She has current and past partnerships with national brands like Crate & Barrel, Draper James, Houzz, Create & Cultivate, and Framebridge. 

You can find more of her photography work in the world’s leading publications–Architectural Digest, Elle Décor, Domino, People Magazine, Real Simple, Cosmopolitan, Allure, HGTV Magazine, Southern Living, MyDomaine, and House Beautiful.

When she’s not traveling across the U.S. for photoshoots, speaking engagements, and other creative projects, you can find her at home in Nashville, Tennessee, with her supportive husband Benjamin, and their light-filled, four-legged Pomeranian, Meyer Lemon. 

For a regular dose of inspiration (plus some behind-the-scenes!), follow along with Alyssa on Instagram and subscribe to her newsletter.