MEET ALYSSA ROSENHECK
It’s her crisp, artfully composed images that have garnered Alyssa Rosenheck praise on the pages and sites of the world’s leading shelter publications, like Architectural Digest, Elle Décor, Domino, Country Living, Traditional Home, HGTV Magazine, and Luxe Interiors + Design. But it’s Alyssa’s unique business approach that is truly unparallel in the world of interior and architectural photography. On set, Alyssa works with the design industry’s rising stars, acting as both the photographer and the stylist. After the final frame, she becomes an advocate for her clients, bridging the gap between marketing and editorial which she has pioneered a new way of doing business in her industry. It’s this commitment to carrying her projects and clients through every stage of production that is setting a new status quo in the industry, making names for her clients as well as herself.
Boasting a strong social media presences with over 400,000 weekly impressions, Alyssa Rosenheck is the founder of The New Southern, a movement highlighting a visual trend she’s witnessed during her travels around the U.S. From coast-to-coast, there’s a fresh new aesthetic taking hold that’s rooted in traditional Southern design and there’s a wave of inspiring pioneers and creatives defining the shifting landscape in the digital economy. The New Southern is focused on community and connection. We are a community that fills homes with light and substance, not stuffiness and pretense. We are creatives all over the country with new and old ties to the South. Alyssa's mission is paving the way for the next generation of creatives and artisians, leaving the South and the country at large as a place of inclusion and creative prosperity. Alyssa’s work with The New Southern aims to spotlight this progressive flux and those that are behind the movement, using her wide social reach, robust website content, and personal connection to her followers to share the movement’s ethos. Additionally, Alyssa has been honored as Southern Living Magazine's 2018 Best New Tastemaker, The interiors and home influencer of PureWow’s Coterie, and a panelist speaker at Las Vegas Market’s “Best of the West” Panel in 2017.